
About Us
Where compassion began in Southwest Virginia
In 2019, after witnessing the power of a hospitality house while her father underwent cancer treatment, our founder brought that same vision home to the Blue Ridge. Today, Hospitality House of the Blue Ridge is a 501(c)(3) nonprofit working to ensure that no one has to choose between receiving care and having a place to stay.
Our mission is simple:
To provide a clean, safe, affordable, home-like environment for adults and families traveling to Roanoke for medical treatment.
With 25 guest rooms, shared meals, pastoral care, and quiet spaces for reflection, our house offers more than lodging — it offers a lifeline of support when families need it most.


How it all began

The Spark that ignited the vision
Charlie's laugh and sense of humor were as authentic as his caring heart.
In 2013, Charlie “CW” Cox was diagnosed with Chronic Lymphocytic Leukemia. In the later years of his illness, he traveled 125 miles each way from his home in Marion, VA to Wake Forest's hospital for his specialized treatment. His family would travel two hours from Roanoke to be with him during his frequent doctor's appointments.
A lung operation was eventually required, with a week-and-a-half in-hospital stay. As the travel began to take its toll, the family was pointed to a local nonprofit hospitality house that serves the two hospitals of Winston-Salem, providing the kind of Southern hospitality that city is known for.
Later, when a 9-week regimen of radiation and chemotherapy treatment was called for – chemo 3-times-a-week and radiation 5 days a week – the SECU Family House again provided Charlie and his family welcoming, affordable lodging (around $40 per night), with the comfort and security of a nice hotel.
There, they found comradery with other out-of-town families and patients facing similar anxieties and stress of critical medical care, complemented by the empathetic support of the house staff and team of volunteers.
Charlie asked if Roanoke had something similar for those traveling to the Roanoke Valley for medical care. When the family learned that Roanoke did not, a seed of an idea was planted.
In October 2017, an infection interrupted Charlie's treatment and ultimately cut his life short. But his question, asking about a hospitality house in Roanoke, lived on.
The family's experience of traveling to an unfamiliar city for critical care and being welcomed and embraced by the local community inspired them to ask others of their potential interest in seeing one built here.
Recognizing that a countless number of families travel great distances to receive world-class care in Roanoke, a group of like-minded people came together.
Soon, a Board of Directors was formed and then a Board of Advisors. A 501c3 was established; exhaustive research was completed; and now, a Capital Campaign has been launched, turning to the greater community of the Blue Ridge for support.
We have an opportunity to help those impacted by the hardships of traveling here for critical medical treatment. You can help build a local hospitality house that will stand for decades as an accurate expression of our community's caring heart.
Meet Your Executive Director
Brian Wells
Brian Wells brings 25 years of exemplary leadership experience as general manager and has experience in food and beverage and within property operations to his new position at The Hotel Roanoke & Conference Center Curio. He was most recently general manager for the Hilton Durham near Duke University located in Durham, North Carolina. During his tenure there, the hotel received numerous awards of excellence from the Hilton, TripAdvisor, and Interstate Hotels.
During Brian’s career much of his experience was in New England in a variety of locales. He has been a hotel general manager for boutique hotels, large city center properties, a university hotel & conference center, and a private executive conference center for a Fortune 100 company. Community involvement and promoting tourism has always been a focus to develop hotel business, and to positively impact small businesses in the region.
In the Roanoke region, he is on the Executive Committee for Downtown Roanoke Inc, he has received the Tourism Excellence Award from Visit Virginia’s Blue Ridge, he is also a volunteer as a regularly contributing photographer for the Nation Park Service for the Blue Ridge Parkway.

Board of Advisors
Our heart-centered Board of Advisors provides advice and guidance, by profession and experience. They continue to be invaluable in their generosity towards our efforts. You can click on each image below to learn more about their backgrounds.












Board of Directors
Community leaders driving our mission forward







See How We Change Lives
